What is Child Abuse Prevention Month?

Child Abuse Prevention Month has been observed across the province of Ontario during October for more over 20 years.  The purpose of the campaign is to raise awareness on a provincial and community level by engaging the public, service providers, media and families across Ontario. The campaign started with one agency and has grown to include over 40 Children’s Aid Societies.

Purple is the colour of Child Abuse Prevention. The purple ribbon symbolizes the need for the whole community to work toegether to keep our children and youth safe.  Agencies across Ontario, with the support of community partners, will be hosting “Go Purple” events throughout the month.  But no community does more to recognize the month than Windsor-Essex! Thank you for your continued partnership and commitment to children, youth and families!!
Goals of the Child Abuse Prevention Month Campaign:
·        To raise awareness about the role of Children’s Aid Societies in the community
·        To provide tools and resources to help citizens identify and report suspected child abuse and neglect
·        To reinforce the importance of prevention and early intervention
·        To build relationships with community partners to strengthen our collective ability to protect children and youth
·        To enhance the network of resources and supports around parents and families
·        To mobilize community members at all levels to be mindful of our shared responsibility in protecting children and youth
How Can My Organization, School or Business Participate?

Go Purple for Prevention - Select a day or week during October and ‘Go Purple for Prevention’.

Attend the Pancake Breakfast – we are pleased to bring this event back by popular demand!  Please join us on Thursday, October 13 as we come together as a community for a common cause; the safety and well-being of children and youth.  

Tweet Your Support - @WindsorEssexCAS – Connect with us on social media and share your tweets, pictures and success stories in preventing abuse, strengthening families and protecting children. 

Our hashtags include: #WEgoespurple, #SpeakUp4Kids & #iBREAKthesilence

Find us on social media:


What Kind of Activities Can We Do on Our "Go Purple" Day?
·        Hold a purple day and encourage staff, students, service users or customers to dress in purple. 
·        Distribute purple ribbons, tattoos or other items which draw attention to the cause.  We can supply the materials!
·        Distribute informational resources on abuse prevention or the Duty to Report
·        Request a free community presentation for your staff, service users or community members  
·        Use internal communications and social media to spread the word about child abuse prevention
·        Hold a bake sale or other event to raise funds for child abuse prevention resources
·        Review ‘Duty to Report’ policies within your organization
·        Book a staff in-service on Identifying and Reporting Suspected Child Abuse 
·        Engage in arts‐based activities such as purple finger painting, t-shirt making, or make purple snacks for little ones
·        Schedule a free Kids on the Block Puppet Presentation for children, youth and/or parents
·        Share pictures of event with us through social media so we can celebrate your efforts!!
How Can CAPC Support Our Campaign?
The Child Abuse Prevention Committee of the Windsor-Essex Children’s Aid will work with your organization
to support your campaign’s success.  We can provide you with posters, ribbons, resources and information to distribute. 
We can also provide community presentations, training and in-service, and puppet presentations for a variety of groups. 
If your organization or group is not located in Windsor or Essex County we can try to help connect you with the CAS in your community. 


Go Purple for Prevention Video Minimize


A Community In Action!!

Organizations and businesses across Windsor and Essex County found creative, meaningful ways to raise awareness about child abuse prevention and to show how they support children and families. 

Watch our 'Go Purple' Video Show for lots of great photos of our community in action.   


Looking For Ideas? See How Our Community Has "Gone Purple"! Minimize


Copyright 2005 by CAPC Terms Of UsePrivacy StatementSign-In